Announcing The Coastal Currents Newsletter

Caloosa WaterWear is pleased to announce the release of a new resource for Coastal Retailers, The Coastal Currents Newsletter.  This FREE monthly newsletter distributed by email, was created by Rebecca Fordham, founder of Caloosa WaterWear to assist coastal retailers with trends in consumer behavior and insights into product trends.  

Rebecca Fordham, founder of Caloosa WaterWear and The Coastal Currents Newsletter

After launching Caloosa WaterWear in 2016, Rebecca realized that there were limited resources that cater to coastal based this FREE monthly guide is meant to act as a resource in making buying decisions aligned with what consumers are reacting to.

Each month we will report on a variety of fashion trends, popular accessories and gift items, trends for the home, and color palettes and print and pattern as they relate to coastal locations.  There will also be reports on issues happening in pop culture that effect consumer behavior.

Use the links below to view past and current issues:

January 2023 LINK 

February 2023

March 2023

April/ May 2023


Sign up HERE to get on the list for future issues.

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