PRESS RELEASE - FOR IMMEDIATE RELEASE
DELRAY BEACH, FL - January 23, 2017
Caloosa Waterwear is pleased to announce their partnership with South Florida's Garlic Fest. Garlic Fest is the premier food and entertainment event in South Florida and features musicians, local artists and culinary artists; allowing them an opportunity to come together and share their talents with residents and visitors. Now in it's 18th year, Garlic Fest out grew it's old space in downtown Delray Beach and has relocated the international award winning event a few miles north to John Prince Park in Lake Worth, Florida.
Each year a new artist is nominated to produce the official poster for the event. This year, tattoo artist Rebecca Loveless owner of Tradition Tattoo of Delray Beach was chosen, and painted "Big Garlic" inspired by the classic Allman Brother's album cover, “Eat a Peach”. Loveless was discovered as a fine art painter in the area when she joined the Greater Delray Beach Chamber of Commerce. She was introduced to Nancy Stewart-Franczak, executive director and co-owner of the South Florida Garlic Fest, who asked her to produce the official art for this year’s event. When asked about how she feels to be participating in Garlic Fest 2017, Loveless said she is “Super Exited!” to be participating in Garlic Fest 2017 because it “rejuvenated the artist in me and allows me to be seen as a painter rather than just a tattoo artist.”
Rebecca Fordham, founder and CEO of Caloosa Waterwear is thrilled to be using Loveless's art on shirts for Garlic Fest this year. "Not only is Rebecca [Loveless] an extremely talented artist, but this opportunity comes at a perfect time for Caloosa as we launch a new division of our company, Caloosa Custom Apparel. We recently moved our production facility to Delray Beach, allowing us to improve our quality and lead times as well as offer custom apparel and personalization to our customers."
Caloosa Waterwear is an online resort wear company specializing in performance apparel for recreational boaters. They launched in March of 2016 and have grown immensely since their inception. "We are excited to be a part of Garlic Fest this year, by participating in an event that supports local artists and our community", said Fordham. The Garlic Fest event staff will be wearing Caloosa’s signature Garlic t-shirt design during the event. Those shirts and other specially designed apparel and accessories are currently available for purchase online now at www.shopcaloosa.com .
The 18th Annual Garlic Fest, affectionately nicknamed "The Best Stinkin' Party in South Florida" takes place February 10-12, 2017 at John Price Park in Lake Worth, Florida. Featured entertainment is KONGOS on Friday evening and Michael Franti & Spearhead taking the stage on Saturday. Participating as vendors, both Caloosa Waterwear and Rebecca Loveless will be selling their designs including art and apparel made especially for garlic lovers. Tickets to attend this year’s event can be purchased though the Garlic Fest website www.dbgarlicfest.com.